Madame Claude
A personal GT3 RS, extreme and elegant, born from inheritance, work and a milestone.
The Porsche 992 GT3 RS in the TURE Collection is a car that, let's be honest, is not born from any practical need. PTS British Racing Green, Weissach package, yellow brake calipers. A personal, precise configuration, deliberately far from the most predictable GT3 RS imagery. Extreme, certainly. Exaggerated, without question. And yet, elegant all the same.
But this car was not born only from a spec sheet. It was born from a path.
The story begins in 2003, when I started working with my father in the family business. For ten years we worked together. It was not always easy, because working with family means carrying much more than an organization chart: there is affection, expectations, temperaments, habits and different ways of seeing things. From my father I learned sacrifice, hard work, honesty and a sense of responsibility. Values that are simple to name, far less simple to practice every day. From him I also inherited a passion for cars, a fairly serious illness that over time I have only learned to manage with less and less moderation.
That was the foundation.
Then, on that foundation, I tried to build my own way of doing business. I added method, vision, structure and a direction that was more truly mine. That is probably where I managed to make a difference: not by denying what I had received, but by transforming it into something new. By taking an inheritance made of solid values, effort and responsibility, and carrying it into a different phase, more organized, more ambitious, more contemporary.
In 2013 my father handed me the reins of the company. Formally he retired, but naturally he never really left the stage. Sometimes close, sometimes too close. He was no longer my partner, but he remained something far more important: my father. And that, in all its good and complicated ways, continued to matter.
Another ten years followed, made of work, growth, effort, right decisions and a few inevitable deviations from the plan. Then, in 2024, the sale of 70% of the company to an important investment fund marked a fundamental passage. Not only for the economic value of the deal, which of course was not a negligible detail, but for what it represented: a confirmation of the work done, a personal and professional milestone, one of those steps that cannot be filed away lightly.
To celebrate it, I chose a sober, measured and perfectly rational solution: a Porsche 992 GT3 RS.
It had to be my GT3 RS
There were already some on the market, but it could not be a car chosen by someone else. Not for that moment. It had to be my GT3 RS, configured by me, with every detail decided by me.
And yet, precisely because it was such a personal choice, it made no sense to do it alone. When the time came to configure it, I brought my father with me. Not because I truly needed a technical opinion - for that, Porsche, the configurator and a small amount of recklessness would have been enough - but because certain things do not happen every day. And if that car was also born from what I had received from him, then it was right that he should be there, in the moment it took shape.
I was lucky: I managed to snag one of the last available allocations. I configured it in July 2024 and it was delivered to me one year later, in July 2025. A wait long enough to almost make me believe it had been a considered decision.
Then there is the name: Madame Claude.
Madame Claude.
In the early Nineties, in Milan, Madame Claude was a Saturday afternoon disco in Piazzetta Umberto Giordano, behind Piazza San Babila. A mythical place, at least for those who were there. I spent beautiful moments there, but above all I breathed in a certain world. It was frequented by the boys from Milan's best families and the most beautiful girls in the city. A perfect environment for feeling a little out of place, but with great style. I had not entered that world because it truly belonged to me. I had ended up there almost by chance. But that atmosphere immediately won me over. And, without turning it into a dramatic scene, it lit something in me: the desire to one day build a place of my own.
Many years later, the GT3 RS arrived exactly there: at the point where that boyhood desire met an adult, concrete and decidedly undiscreet form of personal satisfaction.
Not a belonging I had been given. Not an inherited privilege. But not something born from nothing, either. Inside this car there are both things: what was passed on to me and what I added to it. There is my father's legacy, sacrifice, hard work, honesty, responsibility, and also that passion for cars that I clearly did not know how to contain, and there is the path I built afterwards, with method, vision, risk, growth and a direction that was finally my own.
For this reason the name Madame Claude came back naturally.
Not as nostalgia for a club, but as a tribute to an atmosphere that had lit something. To that Milan. To that boy who watched a world from the outside. And to the path that, over the years, allowed him not so much to "enter" it as to arrive there in his own way. When I configured the GT3 RS, that name became inevitable. Because this car has something excessive, theatrical, almost forbidden. It is not a discreet Porsche. It does not want to be. It is extreme, bold, built not to apologize. If anything, it asks for road. And yet, like Madame Claude, elegant.
Madame Claude celebrates a milestone, certainly. But it also closes a broader circle: the one between what is inherited, what is transformed and what, in the end, one manages to build with one's own signature.
It is not only a GT3 RS.
It is my GT3 RS.